
Our Story
Kay’s Amaranth began with a simple question:
What if one ingredient could actually do it all?
Founder Katarina Apet was tired of complicated wellness routines, crowded bathroom shelves, and products filled with empty promises. Despite juggling endless steps and ingredients, she still wasn’t feeling her best. She craved something different — something clean, effective, and rooted in nature. Something simple enough to actually work.
That search led her to amaranth: an ancient seed once called the “Grain of the Gods” by the Aztecs, revered for its strength, resilience, and healing power. When cold-pressed into oil, it offered everything she was looking for — deep hydration for skin, support for digestion and hormones, and real nourishment the body could absorb.
Inspired by this discovery, Kay’s Amaranth was born.
Our Mission
At Kay’s Amaranth, we believe that healthy living should feel simple, joyful, and deeply nourishing. That’s why we’ve made it our mission to harness the extraordinary power of amaranth and turn it into everyday essentials that support your well-being — from the inside out.
Whether you're navigating specific health needs or simply seeking more mindful choices, we’re here to walk that path with you. Every ingredient is carefully chosen to fuel your body, nurture your skin, and support a lifestyle rooted in balance and ease.

Meet the Founder
Remembering my childhood I always conjure up images of myself as a kid standing in the raspberry bush or squatting in a blackcurrant shrub. I was picking fresh dewy berries that my grandma asked me to collect in our garden this morning. Later the whole family would enjoy a breakfast using the collected crop. Opportunity to eat organic cereals, porridges, fresh fruit and veggies was a truly divine experience that taught me to always appreciate the goodness that nature offered.
Throughout my life I have always been on a hunt for wholesome foods that would nourish and keep my body and brain healthy as well as complement my fast-paced lifestyle. Travelling from country to country it was not always easy to find conscious and organic brands (back in early 2000 “clean eating” was just starting to become a trend).
So my appreciation for healthy nutrition grew even stronger and when I moved to Canada in 2016 I knew that when the right time comes I will make it my mission to spread the knowledge about the medicinal properties of organic foods.
The idea to start Kay’s Amaranth brand came about in 2023. Brand name is speaking for itself, where amaranth – is the heart of our creations. My first introduction to amaranth happened during a nutrition workshop, where I learnt about the medicinal properties of amaranth oil. Later reading about it more I discovered that amaranth oil is packed with essential nutrients and could be used in so many ways. I have tried using amaranth oil as a health supplement, dressing for salads, to nourish my nails and dry skin.
The mission of our brand is to offer a gateway to a healthier lifestyle. Our story is one of passion, purpose, and commitment to redefining the way you nourish your body.
Designed for the health-conscious and environmentally aware, our carefully crafted selection of amaranth-based delights awaits your discovery. Embrace nature's gift, savour the flavour, and savour well-being!